203: Claima Stories with Bimma Williams

 
 
 
 

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203: Claima Stories with Bimma Williams

Episode 203: Show Notes

 In this week’s episode of The Light Watkins Show, we delve into the life and career of Bimma Williams, a marketing expert and advocate for creativity who grew up in Baton Rouge, Louisiana. Born to parents working in the hazardous environment of a chemical plant, Bimma shares how their experiences and aspirations shaped his own journey towards education and a safer, more fulfilling professional life. He discusses the profound impact of his childhood—marked by his parents' divorce and his experience as an only child—on his personal and career choices.

Bimma's narrative transitions from his high school days as an introverted yet passionate athlete to his college years and eventual rise in the corporate world, working with top brands like Saucony, Adidas, and Nike. He opens up about the challenges and breakthroughs he encountered, including the inspiring parallels he draws between long-distance running and life's many marathons.

 With a unique blend of personal anecdotes and professional insights, Bimma also explores his eventual pivot to entrepreneurship, influenced by a realization of the need for more substantial community and societal contributions beyond corporate achievements. This episode is not just a biography but a motivational journey that underscores the importance of pursuing happiness, creativity, and personal fulfillment in both work and life.

 Listeners will find invaluable lessons on resilience, the significance of nurturing one's unique talents, and the courage to make life-altering decisions that align with one's values and dreams. Whether you're a budding entrepreneur, a creative, or someone at a career crossroads, Bimma's story offers the inspiration and practical advice needed to navigate the complexities of modern professional landscapes.

 

Key Points From This Episode:

  • Childhood in Baton Rouge: Insights into how his parents' risky jobs at a chemical plant influenced his career aspirations.

  • Creative vs. Practical Paths: The contrasting career advice from his mother and father and its impact on his choices.

  • Athletic Identity in School: Reflections on being an introverted athlete and the unique team dynamics it created.

  • Impact of Divorce: How his parents' separation shaped his childhood and personal growth.

  • Career Trajectory: From his roots in Louisiana to his rise at major brands like Saucony and Nike.

  • Lessons from Running: How discipline in sport translates to perseverance in life and career.

  • Professional Turning Points: Pivotal moments that spurred significant personal and career developments.

  • Cultural Influence: The cultural elements that influenced his creative and professional outlook.

  • Entrepreneurial Shift: Why he left a stable corporate job to pursue more meaningful work.

  • Life Philosophies: His views on integrating work, happiness, and personal life.

  • Inspirational Anecdotes: Key stories from his life and career that offer motivation and lessons.

  • Looking Forward: His plans for the future and advice for pursuing passions with resilience.

 

Quotes:

 

"Running teaches you the most valuable lesson, in my opinion, one being that you don't get anything out of it that you don't put into it." — @BimmaWilliams

 

“One of the mindset that I've developed now that I didn't have then was I didn't really have a sense of urgency. Then I didn't really have so much of a competitive background or desire then I didn't have a why, I didn't have a purpose." — @BimmaWilliams

 

"When you think about am I doing the things that I need to do to get to where I'm going? It's going to require you to do things when you maybe not feel your best, or maybe you didn't get that much rest last night, or maybe like you said, you're at the gym and you're traveling and you're doing these things, but guess what, if you do that, it gets you closer to where you want to be. And so, it makes those decisions a little bit easier if you can put it in that context." — @BimmaWilliams

 

"I run half marathons and marathons to this day. You don't get anything out of that you don't put in. So if you don't go out and train and do your 20 mile run, when you know you got 26 to do you're not going to show up on race day and be able to do that without feeling a certain type of way." — @BimmaWilliams

 

"It's been a lot of healing around me accepting love from somebody else because for so long I've just had to fend for myself." — @BimmaWilliams

"The best advice is not projected advice, right? You have to be able to decipher between what is someone projecting fear on you and what is just to empower you to navigate what you're going to encounter or what you could possibly encounter." — @BimmaWilliams